Manager, Content
Core
Drive strategy, development, execution, and measurement of branded content initiatives for Kraft Heinz, blending storytelling with media science to deepen consumer connection.
Role type
Manager, Brand Content
Builds
Media-led programs including custom content, influencer partnerships, brand integrations, and entertainment opportunities.
Domain
Media & Advertising / Branded Content
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Media planning and investment interpretation, Client relationship management, Project management, Strategic brief creation, Partner sourcing and evaluation, On-site production shoot leadership, Cross-functional collaboration
Preferred skills
Production familiarity, Cultural trend analysis, Negotiation
Technologies
Microsoft Office, Teams, PowerPoint, Excel, Outlook, Social platforms
Responsibilities
Partner with planning and strategy teams to define content roles in integrated media plans; Oversee full partnership development process from brief to recommendation; Own program timelines and workflows across internal and external stakeholders; Lead on-site production shoots for brand campaigns; Maintain understanding of content landscape to deliver brand objectives; Build relationships with clients, agencies, and media partners.
Seniority
Manager, hands-on IC
