Addressable Solutions Lead
Core
Develop market-leading addressable media solutions across YouTube, online video, and display to deliver differentiated value to clients by combining data, inventory, technology, and measurement.
Role type
Senior IC addressable media solutions lead
Builds
Scalable addressable media propositions and a central Master Roadmap for solution delivery
Domain
Digital advertising, programmatic media, online video
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Addressable planning and activation, YouTube ecosystem expertise, online video and display formats, programmatic platforms (Google, Amazon, TTD), SSP and publisher relationship management, audience-led planning, optimization and measurement principles, agency tools and media workflows
Preferred skills
Omni-channel application understanding, cross-channel collaboration (AV and Social), strategic proposition shaping
Technologies
Google ecosystem, Amazon ecosystem, TTD, SSP platforms, agency ad serving and trafficking systems
Responsibilities
Own the Addressable solutions roadmap and coordinate delivery across solution areas; Act as specialist lead across YouTube, OLV, and display; Drive planning, optimization, and measurement frameworks; Manage process, tooling, and operational design; Collaborate with AV and Social solution leads for integrated planning
