Senior Analyst - TV Activation
Core
Manage end-to-end paid social campaigns and lead a team of analysts to deliver operational support for client lifecycles.
Role type
Senior Account Manager (Paid Social)
Builds
Paid social campaigns across Meta, LinkedIn, and other platforms
Domain
Digital Marketing / Paid Social
Deliverable
product features
Required skills
Paid social campaign management, audience strategy, creative testing, budget optimization, KPI monitoring, stakeholder communication, team leadership
Preferred skills
Meta and LinkedIn advertising certifications
Technologies
Meta Ads, LinkedIn Ads
Responsibilities
Plan, launch, and optimize paid social campaigns; develop audience and bidding strategies; monitor campaign performance and troubleshoot delivery issues; coach junior analysts and review their work; present insights to clients and stakeholders.
Seniority
Senior, hands-on IC with team management