Senior Paid Social Strategist (Remote US) -Future Opening
Core
Senior Paid Social Strategist responsible for B2B client deliverables, custom strategy creation, and managing LinkedIn advertising campaigns to maximize ROI.
Role type
Senior Account Strategist (Paid Social)
Builds
High-performing Paid Social strategies and advertising campaigns for B2B clients in Technology, Industrial, and Services markets.
Domain
B2B Marketing, Paid Social, LinkedIn Advertising
Required skills
LinkedIn Ads management, Ad copywriting, Campaign optimization, Budget management, Audience segmentation, CRM management, Data analysis, Strategic storytelling, Vendor management
Preferred skills
Programmatic campaign understanding, Cross-selling/upselling, Mid-market/enterprise account experience
Technologies
LinkedIn Campaign Manager, Zoominfo, 6Sense, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Social Media accounts; Serve as direct support to client contacts; Build strategies for clients each quarter; Create, maintain, and optimize budgets for paid media campaigns; Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting; Confirm lead routing is accurate within a CRM; Drive cross-sells, upsells and referrals via client relationships.
Seniority
Senior, hands-on IC