Marketing Assistant
Core
Analyze opportunity spaces, define product specifications, and execute marketing campaigns to launch private-label product lines and accelerate growth for Patterson's owned entities.
Role type
Marketing Assistant (Product Launch & Analytics)
Builds
Private-label product lines and marketing campaigns for owned entities
Domain
Healthcare / Medical Devices / Animal Health
Deliverable
product features
Required skills
Deep analytics, financial modeling, strategic decision-making, category strategy development, executive communication, cross-functional collaboration
Preferred skills
MBA, market research experience, knowledge of dental/medical/animal health markets, computer programming
Technologies
AI, BI, Excel, SAP, PowerBI
Responsibilities
Conduct deep analytics of opportunity spaces using internal/external data; Define product/equipment specifications and compare marketplace offerings; Collaborate with Procurement to define specs; Prepare and execute marketing campaigns for house brands; Support private-label product setup and launch from sourcing to inventory; Submit product documentation for regulatory evaluation and medical-device registration; Track item-number creation and develop labels with vendors; Ensure approved product data supports initial purchase orders and inventory planning.
Seniority
Mid-level, hands-on IC
