Social Media Manager
Core
Lead strategy and execution of social media and online community initiatives to build brand credibility, drive engagement, and support demand generation for B2B healthcare audiences.
Role type
Social Media Manager
Builds
Social media programs, editorial calendars, high-impact content (short-form video, customer interviews), and online communities.
Domain
Healthcare / Medtech / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Social media strategy, content creation (short-form video), community management, data analytics, A/B testing, stakeholder collaboration, project management, CRM familiarity
Preferred skills
Healthcare/medtech industry experience, demand generation campaign support
Technologies
LinkedIn, social media management tools, CRM, marketing automation platforms
Responsibilities
Lead execution of social media strategies aligned with business goals; develop and manage editorial calendars; create engaging content including video and customer stories; build and grow online communities; analyze social media performance and KPIs; partner with Marketing, Sales, and Digital teams; represent the organization at events and capture content.
Seniority
Mid-level, hands-on IC
