Social Media Manager
Core
Develop and execute corporate brand and disease awareness social media strategies, content, and paid advertising campaigns for a global biopharmaceutical company.
Role type
Social Media Manager
Builds
Corporate brand presence, disease awareness content, and paid social media programs
Domain
Biopharmaceutical / Healthcare
Deliverable
product features
Required skills
Social media strategy, paid social advertising management, content creation, social listening, competitive analysis, vendor management, data analysis, light graphic design, video editing, AI tool evaluation
Preferred skills
Experience in pharmaceutical/biotech/regulated environments, proficiency with social media management platforms (Sprout, Sprinklr), Google Analytics, Adobe Creative Cloud/Canva
Technologies
Facebook, X/Twitter, LinkedIn, Instagram, YouTube, Meta, Sprout, Sprinklr, Google Analytics, Canva, Adobe Creative Cloud, AI tools
Responsibilities
Design and manage targeted paid social media programs; manage editorial calendar with cross-functional teams; develop and oversee publishing of corporate and disease awareness content; analyze performance and produce optimization reports; conduct social listening and competitive analysis; manage vendor engagements and financial aspects; evaluate third-party tools and technology
Seniority
Mid-level, hands-on IC
