Marketing Manager, Pharmacy Choice
Core
Strategic marketer driving Pharmacy Choice programs, affordability initiatives, and paid search efforts to improve patient access and prescription affordability.
Role type
Manager, strategic marketing execution
Builds
Patient-facing marketing campaigns, paid search programs, and affordability/savings initiatives
Domain
Healthcare / Retail pharmacy
Deliverable
product features
Required skills
Integrated marketing, paid media, paid search, digital marketing, marketing analytics, budget management, cross-functional collaboration
Preferred skills
Healthcare/retail marketing experience, project management, patient affordability program experience, AI-enabled marketing tools
Technologies
Paid search platforms, marketing analytics tools
Responsibilities
Execute Pharmacy Choice marketing initiatives including goodwill and affordability campaigns; Partner cross-functionally to translate priorities into actionable plans; Develop patient-facing campaigns and messaging; Optimize paid search strategies and performance; Track program performance, budgets, and KPIs
Seniority
Manager, hands-on IC