Manager, Channel Marketing
Core
Develop and execute data-driven, multi-year channel marketing strategies to support PIMCO's engagement with U.S. financial advisors and drive business growth.
Role type
Manager, Channel Marketing
Builds
Integrated marketing programs, targeted campaigns, and client segmentation strategies for U.S. Global Wealth Management
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Channel marketing strategy, data analytics, automation, AI application, integrated marketing program execution, client segmentation, campaign management, cross-functional collaboration, project management, regulatory compliance awareness
Preferred skills
Experience with intermediary/institutional/advisor segments, test-and-learn mindset, innovation in marketing tools
Technologies
Data platforms, automation tools, AI tools, digital channels, paid media platforms
Responsibilities
Develop multi-channel marketing strategies aligned with growth objectives; Design and execute marketing plans for key client segments; Support client segmentation and audience targeting strategies; Lead execution of cross-functional marketing initiatives; Manage campaign performance and optimization; Ensure compliance with regulatory requirements
Seniority
Manager, hands-on IC with strategic input