Vice President, Independent Broker Dealer (IBD) Channel Marketing Manager
Core
Lead marketing strategy and execution for the Independent Broker Dealer (IBD) channel to elevate brand visibility and drive growth.
Role type
Vice President, Channel Marketing Manager
Builds
Integrated marketing campaigns, content programs, and client engagement initiatives for the IBD channel.
Domain
Financial services, Fixed Income, Independent Broker Dealer (IBD)
Deliverable
product features
Required skills
Strategic marketing planning, IBD channel dynamics, Fixed income investment knowledge, Data-driven decision-making, Marketing automation, Analytics, Project management
Preferred skills
Advisor Forum platform expertise, Segment marketing, Cross-functional collaboration
Technologies
Email platforms, Social media tools, Paid media platforms, Marketing automation tools
Responsibilities
Design and execute integrated campaigns across email, social, and paid media; Develop account-based marketing strategies for distinct client segments; Package and promote investment products and insights; Partner with client-facing teams to ensure cohesive messaging; Monitor campaign metrics and optimize strategies; Guide channel marketing associates.
Seniority
Senior, hands-on IC with mentorship responsibilities
