Manager, Web Strategy & Organic Growth
Core
Lead SOTI's web strategy and organic growth across websites and key conversion paths, owning the roadmap for prospect discovery via non-paid digital channels.
Role type
Manager, Web Strategy & Organic Growth
Builds
Organic demand generation and web analytics/measurement capabilities for SOTI's web presence
Domain
B2B SaaS / Mobile & IoT Device Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Web strategy, SEO (technical & content), digital marketing, web analytics, team leadership, conversion rate optimization, data-driven decision making
Preferred skills
CRM/marketing automation familiarity, review platform strategy (G2, Capterra), AI-assisted discovery patterns
Technologies
GA4, Google Tag Manager, Looker Studio, SEMrush, Ahrefs, Google Search Console, Screaming Frog
Responsibilities
Own web strategy and roadmap; lead and develop a team for organic growth and analytics; set goals and performance reporting; drive organic growth via SEO and AI discovery; partner with Content, Product Marketing, and CRM teams; direct review platform strategy; own measurement strategy (GA4, GTM, UTM); identify CRO opportunities; translate data into insights for stakeholders
Seniority
Manager, hands-on IC with team leadership
