Manager, Content Strategy
Core
Lead SOTI's Content and Social Media Team to shape strategy, produce visual assets, and manage a forward-looking content calendar across social and digital channels.
Role type
Manager, Content Strategy
Builds
Brand awareness, engagement, and lead generation via video, written, and visual storytelling on owned channels.
Domain
B2B SaaS / Mobile & IoT Device Management (EMM/MDM)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, video production & YouTube management, storytelling, team leadership, data-driven optimization, SEO, cross-functional collaboration
Preferred skills
B2B SaaS marketing, social media trends, project management tools (ClickUp/Asana)
Technologies
AI-powered content tools, analytics platforms, marketing automation platforms
Responsibilities
Develop comprehensive content strategies aligned with business goals; manage production of video, blogs, and social media assets; coach and develop content creators; monitor performance metrics and optimize campaigns; collaborate with product marketing and demand generation teams.
Seniority
Manager, hands-on IC with team leadership