Campaigns Lead
Core
Own the campaign engine at the heart of marketing, turning requests into qualified briefs and sequenced plans for channel teams.
Role type
Senior Manager, Campaigns Lead
Builds
Integrated marketing campaigns (ABM, events, brand, proposition launches) and AI-assisted briefing tools
Domain
Professional services / Financial services / B2B marketing
Required skills
Multi-channel campaign leadership, team management, campaign framework design, stakeholder management, commercial acumen, data-driven reporting, CRM usage, content management platforms, AI integration
Preferred skills
Experience in regulated environments, customer journey mapping, segmentation, intent signals, Microsoft Dynamics
Technologies
Microsoft Dynamics, CRM platforms, Content Management Systems, AI tools
Responsibilities
Scope and prioritize campaign requests against finite capacity, hold the campaign calendar, partner with Digital/Channel/Events teams, run governance checkpoints, lead post-campaign reviews, own performance reporting, develop AI-assisted briefing tools, lead and develop the Campaigns team
Seniority
Senior Manager, hands-on IC with team leadership