Product Marketing Manager
Core
Own product marketing, value proposition, positioning, and go-to-market strategy for SOTI Snap, SOTI Connect, and SOTI Identity to drive adoption and revenue.
Role type
Product Marketing Manager
Builds
SOTI One Platform products (Snap, Connect, Identity)
Domain
B2B SaaS, IT management, Mobile Device Management, IoT
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, content creation, cross-functional collaboration, market research, brand messaging
Preferred skills
Mobile device management, print management, IoT, Low Code platforms, published writing portfolio
Technologies
SOTI Snap, SOTI Connect, SOTI Identity
Responsibilities
Draft compelling stories and content to drive leads and adoption; act as subject matter expert for go-to-market activities; support demand generation via blogs and web content; collaborate with Product Management on feature development; work with Sales Engineering and Enablement; research buyer and partner needs; ensure brand consistency.