Senior Associate
Core
Execute advertising campaign effectiveness research studies and advise clients on strategy for digital and multi-platform media campaigns.
Role type
Associate, Client Service, Media
Builds
Actionable media and creative recommendations for future ad campaigns based on measurement results.
Domain
Media effectiveness, digital advertising, market research
Deliverable
dashboards & analysis
Required skills
quantitative research methodologies, survey design, data analysis, report writing, project management, client relationship management, process improvement
Preferred skills
experience in client-facing roles, understanding of digital advertising principles, proficiency in data management tools
Technologies
Microsoft Office, Google Suite, proprietary data management tools
Responsibilities
Lead kick-off calls and meetings to scope new projects, manage project timelines and quality, perform quality checks to ensure project accuracy, present data results to clients and agencies, develop actionable recommendations based on measurement results.
Seniority
Junior, hands-on IC
