Senior Manager, Media Strategy
Core
Develops multi-platform media plans and strategies for iHeartMedia's largest national advertisers to drive ad revenue and meet client objectives.
Role type
Senior Manager, Media Strategy
Builds
Optimized top-line media plans including platform mix and weight levels for national advertising campaigns
Domain
Media buying and advertising strategy within the audio/radio industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
multi-channel media planning, media math, media research techniques, Microsoft Excel proficiency, strategic partnership development
Preferred skills
independent research on media landscape shifts, guiding new team members, explaining complex information clearly
Technologies
proprietary planning tools, Microsoft Excel
Responsibilities
Partner with sellers to develop client briefs based on business objectives and KPIs; Develop recommended multi-platform media strategies; Create optimized top-line media plans with platform mix and weight levels; Provide direction to platform divisions to build specific media plans; Create consolidated summary plans for Sales and internal teams; Collaborate with Sales, Marketing, Research, and Revenue Management on strategy development
Seniority
Senior, hands-on IC with mentorship responsibilities