Senior Manager, Media Strategy
Core
Develops multi-platform media plans and strategies for iHeartMedia's largest National advertisers to drive successful campaigns and ad revenue.
Role type
Senior Manager, Media Strategy
Builds
Optimized top-line media plans including platform mix and weight levels for national advertisers
Domain
Media & Advertising (Broadcast and Digital)
Required skills
Media strategy, Media math, Media research techniques, Microsoft Excel, Multi-channel media planning (Broadcast and Digital)
Preferred skills
Analytical approach, Detail-oriented, Independent work, Team collaboration
Technologies
Microsoft Excel, Proprietary planning tools
Responsibilities
Partner with sellers to develop client briefs based on business objectives and KPIs; Develop recommended multi-platform media strategies; Create optimized top-line media plans; Provide direction to platform divisions to build specific media plans; Create consolidated summary plans for Sales and internal teams; Collaborate with Sales, Marketing, Research, and Revenue Management.
Seniority
Senior, hands-on IC with leadership responsibilities