Advertising strategy consultant - Data Planning Section, Ad Sales Department, Marketing Partner Business(A&M)
Core
Strategic partner maximizing advertising revenue through data and AI by solving organizational challenges and creating data-driven proposals for the Ad Sales Department.
Role type
Senior data strategy consultant (advertising)
Builds
Data-driven advertising solutions and proposal materials for Rakuten's marketing business
Domain
Digital advertising and marketing
Deliverable
production ML models
Required skills
SQL, Python, data analysis, hypothesis testing, marketing effectiveness analysis, client problem-solving, proposal design
Preferred skills
AI model development, sales strategy, cross-functional collaboration
Technologies
SQL, Python, Rakuten data assets
Responsibilities
Marketing and advertising effectiveness analysis using Rakuten's extensive data; Identifying client marketing challenges and forming hypotheses; Designing data-driven advertising solutions and creating proposal materials; Conducting post-delivery measurement, extracting insights, and making improvement proposals; Enhancing proposal quality through collaboration with the ad sales team; Data extraction using SQL and data processing using Python
