Advertising strategy consultant - Data Planning Section, Ad Sales Department, Marketing Partner Business(A&M)
Core
Strategic partner for Ad Sales Department maximizing advertising revenue through data and AI, transforming data into value for strategic decision-making.
Role type
Advertising strategy consultant (data planning)
Builds
Data-driven advertising solutions and proposal materials for client marketing challenges
Domain
Digital advertising, marketing research, big data analytics
Deliverable
product features
Required skills
Marketing planning, client challenge identification, data-driven proposal design, post-delivery measurement, SQL, Python
Preferred skills
Advertising effectiveness analysis, customer analysis, digital advertising technology knowledge, collaboration with analysts/data scientists
Technologies
SQL, Python
Responsibilities
Marketing and advertising effectiveness analysis using Rakuten's extensive data; Identifying client marketing challenges and forming hypotheses; Designing data-driven advertising solutions and creating proposal materials; Conducting post-delivery measurement, extracting insights, and making improvement proposals; Enhancing proposal quality through collaboration with the ad sales team; Data extraction using SQL and data processing using Python
Seniority
Mid-career, hands-on IC
