Principal Associate, Dealer Brand Manager (Auto)
Core
Own integrated marketing efforts and outcomes to power the Sales Channel and deliver measurable business growth for Capital One Auto dealers.
Role type
Principal Associate, Dealer Brand Manager (B2B Marketing)
Builds
Sales enablement toolkits, marketing collateral, and sales narratives for the national Sales team.
Domain
Automotive financial services / B2B Marketing
Deliverable
product features
Required skills
Integrated brand strategy, B2B marketing, sales enablement, stakeholder management, creative brief development, data synthesis, storytelling, project management, communication
Preferred skills
Financial services marketing, Fortune 500 marketing, automotive B2B marketing, automotive lending, B2B sales experience
Technologies
None stated
Responsibilities
Develop integrated Brand strategies for Sales Channel enablement; Create value propositions and sales narratives; Own strategic development of marketing collateral and sales enablement toolkits; Synthesize dealer feedback and competitive landscape to improve sales results; Partner with data teams to report on sales enablement impact.
Seniority
Principal, strategic execution & liaison