Principal Associate, Dealer Brand Manager (Auto)
Core
Own integrated brand strategies and sales enablement to drive dealer engagement and business growth for Capital One Auto's sales channel.
Role type
Principal Associate, Dealer Brand Manager (B2B)
Builds
Sales enablement toolkits, marketing collateral, value propositions, and sales narratives for dealer-facing teams.
Domain
Automotive lending / Financial services B2B marketing
Deliverable
product features
Required skills
Integrated brand strategy, B2B marketing, sales enablement, stakeholder management, creative brief development, data synthesis, competitive analysis, storytelling, project management
Preferred skills
Financial services marketing, Fortune 500 or agency experience, automotive B2B marketing, automotive lending provider experience, B2B sales experience
Technologies
None explicitly stated
Responsibilities
Develop integrated brand strategies for sales channel enablement; create value propositions and sales narratives; build marketing collateral and sales enablement toolkits; synthesize dealer feedback and competitive insights; partner with data teams to report on enablement impact; influence internal decision makers and sales leadership.
Seniority
Principal, strategic execution & cross-functional partnership