Marketing & Private Event Sales Manager | Siegel Center
Core
Drive revenue growth for VCU's Siegel Center through multi-channel marketing campaigns and active private-event business development.
Role type
Marketing & Private Event Sales Manager
Builds
Venue awareness, event attendance, and new revenue opportunities for concerts, family shows, sporting events, and private events.
Domain
Live entertainment venue management and private event sales
Required skills
Omnichannel marketing campaign management, private event sales cycle management, CRM data management, content creation for digital platforms, database growth strategies, stakeholder relationship building, ticket sales performance tracking, proposal preparation, Adobe Creative Suite proficiency
Preferred skills
Live entertainment or sports industry experience, market knowledge
Technologies
Adobe Creative Suite, CRM systems, digital advertising platforms, social media platforms
Responsibilities
Create and measure omnichannel marketing campaigns for venue programming; proactively identify and pursue private-event opportunities; manage the full sales cycle from inquiry to booking; oversee development of content for sales materials and digital platforms; develop strategies to grow consumer and private-event databases; track ticket-sales performance and private-event pipeline metrics.
Seniority
Mid-level, hands-on IC
