Director of Marketing
Core
Lead revenue-focused strategic planning and execution across multiple lines of business for a 15,000-capacity arena, driving ticket sales, premium seating revenue, and event awareness.
Role type
Director of Marketing (Venue/Entertainment)
Builds
Ticket sales, premium seating campaigns, private event marketing, and digital content for touring events and home games.
Domain
Live entertainment, sports venues, and event management
Deliverable
product features
Required skills
Strategic planning, revenue generation, digital marketing, paid media management, media relations, creative oversight, project management, CRM utilization, data analysis
Preferred skills
Entertainment and/or venue marketing experience
Technologies
Sprout Social, Microsoft Office (Word, Excel, PowerPoint), CRM platforms
Responsibilities
Drive ticket sales through digital and traditional marketing campaigns; manage paid media strategy and budget; oversee social media content and metrics; direct public relations and media relations; collaborate with sales teams on premium seating and private event revenue; supervise marketing staff and manage cross-functional stakeholders.
Seniority
Senior, hands-on IC with supervisory responsibilities