Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)
Core
Own end-to-end strategy for user engagement, lifetime value, and profitable product-led growth while building a high-performing growth team from the ground up.
Role type
Senior Director of Referral & Lifecycle Marketing (Product-Led Growth)
Builds
User engagement strategies, lifetime value initiatives, and product-led growth programs for Capital One Shopping.
Domain
Consumer Technology / Financial Services
Required skills
Strategic leadership, P&L ownership, team building & mentorship, quantitative analysis, qualitative analysis, project management, product strategy, direct-to-consumer marketing, credit risk modeling, executive communication, business judgment.
Preferred skills
Financial services experience, consulting experience, AI integration (personal projects or tools like Cursor/GitHub Copilot).
Technologies
Cursor, GitHub Copilot, AI agents.
Responsibilities
Develop business strategies for growth and profitability; recruit, hire, and mentor a growth team; partner with Product to shape user experiences; own offer economics and opportunity sizing; lead DTC marketing efforts; drive improvements in credit performance via risk modeling; execute product strategy and manage concurrent projects.
Seniority
Senior, hands-on IC with leadership responsibilities.