Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)
Core
Own end-to-end strategy for product-led growth and lifecycle marketing to drive user engagement, lifetime value, and profitable growth for Capital One Shopping.
Role type
Senior IC Business Director (Growth & Lifecycle Marketing)
Builds
Product-led growth initiatives and lifecycle marketing programs for Capital One Shopping
Domain
Consumer Technology / E-commerce / Retail
Deliverable
product features
Required skills
Strategic leadership, P&L ownership, team building, quantitative analysis, qualitative analysis, project management, product strategy, direct-to-consumer marketing, credit risk modeling, business judgment, executive communication
Preferred skills
Financial services experience, consulting experience, AI integration in personal projects
Technologies
Cursor, GitHub Copilot, AI agents
Responsibilities
Develop business strategies for growth and profitability; recruit and lead a high-performing growth team; partner with Product to shape user experiences; own offer economics and opportunity sizing; drive improvements in credit performance through risk modeling; execute product strategy and manage concurrent projects; collaborate with IT, Sales, Operations, and Finance
Seniority
Senior, hands-on IC with team leadership
