Journey Activation and Optimization Analyst
Core
Execute and optimize end-to-end customer journeys from brief through launch and post-mortem, translating strategy into actionable engagement plans and ensuring technical readiness.
Role type
Senior IC journey activation and optimization analyst
Builds
Scalable, technically sound customer engagement journeys and operational dashboards
Domain
Healthcare marketing operations and customer lifecycle management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, journey execution lifecycle management, cross-functional partnership, user acceptance testing, data analysis, process optimization, AI/automation application, BI/dashboard creation
Preferred skills
Omnichannel journey orchestration, enterprise marketing platforms (Adobe/Salesforce), workflow automation, incident response, reporting frameworks
Technologies
SQL, Adobe, Salesforce, BI software, data visualization platforms
Responsibilities
Own end-to-end execution of customer journeys including QA, launch, and post-mortem; Translate strategic priorities into actionable engagement plans with targeting and segmentation logic; Partner cross-functionally with Strategy, Data Science, Engineering, and Compliance teams; Conduct user acceptance testing to validate audience logic and workflow setup; Monitor channel health, deliverability, and operational performance; Analyze complex data to inform strategic initiatives and improve execution; Optimize tools and workflows using AI capabilities and automation; Create and monitor dashboards for customer disposition and journey outcomes.
Seniority
Senior, hands-on IC