Senior Manager, Customer Story Telling and Advocacy
Core
Lead enterprise customer advocacy and technology storytelling programs to strengthen reputation, validate impact, and support marketing and executive communications.
Role type
Senior Manager, Customer Story Telling and Advocacy
Builds
A scalable customer advocacy engine, centralized story repository, and enterprise awards recognition program
Domain
Healthcare / Health Insurance / Enterprise Communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Customer advocacy program management, VOC platform utilization (Medallia, Qualtrics), narrative translation from data, stakeholder relationship building, content governance, performance analytics
Preferred skills
Healthcare industry experience, matrixed environment navigation, cross-functional partner management (Legal/Compliance/PR)
Technologies
Medallia, Qualtrics, Microsoft Office Suite, Content Management Systems
Responsibilities
Own and scale the enterprise customer advocacy program strategy and governance; Identify and activate customer advocates through VOC platforms and social channels; Translate customer outcomes into testimonials, case studies, and award submissions; Track and analyze advocacy content performance to optimize ROI; Manage centralized repositories for stories and awards; Partner with Marketing, PR, and Communications for coordinated storytelling
Seniority
Senior, hands-on IC with program leadership
