Customer Marketing Manager
Core
Sourcing, creating, and amplifying customer success stories to drive advocacy and pipeline growth for Datadog's observability platform.
Role type
Customer Marketing Manager (B2B Technology)
Builds
Customer advocacy programs, case studies, video testimonials, and peer review site reviews (Gartner, G2, TrustRadius).
Domain
SaaS / Observability / IT Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Customer marketing, advocacy program management, CRM proficiency, business analytics, stakeholder management, project management
Preferred skills
Experience with AI tools, cross-functional collaboration
Technologies
Salesforce, Metabase, Tableau
Responsibilities
Source and track opportunities to promote customer wins; Interview customers and product leaders to produce marketing assets; Design and optimize advocacy incentive strategies; Lead programs driving high-quality customer reviews to peer review sites; Track and report on program performance metrics; Model best practices and drive adoption of cross-team efficiencies.
Seniority
Mid-level, hands-on IC