Sr. Director of Web Strategy
Core
Own RingCentral's digital properties and drive measurable revenue growth by leading strategy, design, and performance of websites across segments and markets.
Role type
Sr. Director of Web Strategy
Builds
Digital properties (websites, landing pages, ecommerce flows) for B2B SaaS business communications
Domain
B2B SaaS, Business Communications, AI-powered voice platforms
Required skills
Web strategy, Digital marketing, Demand generation, Ecommerce, Product-led growth, Buyer journey mapping, Conversion rate optimization (CRO), Team leadership, Budget management, Vendor management, Analytics, SEO, Project management
Preferred skills
None stated
Technologies
CMS platforms, Analytics tools, Personalization platforms, Marketing automation, Testing platforms
Responsibilities
Define and execute multi-year web strategy aligned with GTM and revenue objectives; Own website P&L including performance targets and budget allocation; Map and optimize the complete buyer journey from SEM to onboarding; Lead self-service purchase flows and trial-to-paid strategies; Build and develop a high-performing web team; Establish project discipline and governance for end-to-end initiatives.
Seniority
Senior, hands-on IC with team leadership
