Marketing Automation Specialist (Event Systems)
Core
Execute high-volume event and demand generation campaigns using AI-enhanced marketing automation to drive lead generation and support field event production.
Role type
Senior Marketing Automation Specialist (Event Systems)
Builds
AI-assisted event campaigns, dynamic workflows, and high-volume lead lists for B2B demand generation.
Domain
B2B Marketing, Event Technology, AI-driven Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
HubSpot, Marketo, Event Technology Integration, Generative AI (Claude/Gemini), Data Analysis (SFDC/Tableau), Excel (Pivot Tables/VLOOKUP), Process Design, SQL basics
Preferred skills
Eloqua, Pardot, API/Webhook integration, Salesforce reporting, HTML/CSS/JavaScript/Python
Technologies
HubSpot, Marketo, Salesforce (SFDC), Tableau, Cvent, Rainfocus, ZoomWebinar, RingCentral Events, On24, Bizzabo, Claude, Gemini, Lucidchart, Miro, MS Visio
Responsibilities
Implement AI-assisted A/B testing for event campaigns, troubleshoot data connections between event tools and marketing platforms, build and test dynamic workflows, cleanse and load high-volume lists, pull campaign performance data for ROI reporting, manage daily campaign launch tasks.
Seniority
Mid-Senior (2-5 years experience)
