Marketing Automation Specialist (Event Systems)
Core
Execute high-volume event and demand generation campaigns using AI-enhanced marketing automation to drive lead generation and support field event production.
Role type
Marketing Automation Specialist (Event Systems)
Builds
AI-assisted event campaigns, dynamic workflows, and high-volume lead lists
Domain
B2B Marketing, Event Technology, AI-powered Martech
Required skills
HubSpot, Marketo, Event Tech (Cvent, Rainfocus, ZoomWebinar), Generative AI, Salesforce reporting, Tableau, MS Excel, Data Cleansing
Preferred skills
Eloqua, Pardot, API integrations, HTML/CSS, JavaScript, Python, Process design tools
Technologies
HubSpot, Marketo, Salesforce, Tableau, Cvent, Rainfocus, ZoomWebinar, RingCentral Events, On24, Bizzabo, Claude, Gemini
Responsibilities
Implement best practices and execute AI-assisted A/B testing for event campaigns; Monitor and troubleshoot data connections between event tools and Marketing Automation Platform; Build and test dynamic workflows for campaign goals; Perform rigorous QA testing on programs; Leverage automation tools to cleanse and load high-volume lists; Pull campaign performance data using SFDC and Tableau; Manage daily task list for on-time campaign launches.
Seniority
Mid-level (2-5 years experience)
