BU Category Marketing Manager - Foodservice Poultry
Core
Lead category initiatives for Foodservice Value-Added Poultry (FSVAP), delivering analysis and recommendations to shape category strategy, portfolio decisions, and commercial growth.
Role type
Manager, Category Management
Builds
Category strategy, product portfolios, and commercial growth plans for FSVAP
Domain
Foodservice / CPG / Poultry
Deliverable
product features
Required skills
Category management, market insights, strategic planning, portfolio management, competitive analysis, data analysis, project management, cross-functional leadership
Preferred skills
MBA, foodservice or CPG industry experience, syndicated market data tools (e.g., Circana), sensory testing knowledge
Technologies
Excel, Word, PowerPoint, Circana
Responsibilities
Contribute to annual situation assessment and category/brand strategy; lead monthly Circana category share tracking and reporting; lead product and pricing performance assessments; partner with Sensory on drivers of liking and competitive testing; lead SKU rationalization analysis; identify emerging consumer and operator needs; review Brand Marketing materials for alignment; coach and develop Associate Managers.
Seniority
Manager, hands-on IC with team leadership