Senior Manager Marketing │ Corporate (Springdale, AR)
Core
Lead comprehensive marketing strategies for brand growth and digital presence within the food industry.
Role type
Senior Manager, Marketing (Brand or Digital)
Builds
Integrated marketing campaigns, brand equity, and digital commerce initiatives for consumer packaged goods.
Domain
Food industry / Consumer Packaged Goods (CPG)
Required skills
Strategic marketing planning, team leadership (2-5 reports), agency management, cross-functional collaboration, data analytics, campaign execution, stakeholder management
Preferred skills
MBA, experience with Nielsen/Mintel/Retail Link, SEO/SEM expertise, e-commerce strategy
Technologies
Microsoft Office (Excel), Nielsen, Mintel, Retail Link
Responsibilities
Oversee multiple brand campaigns and digital initiatives; manage agency partnerships and budgets ($10M+); mentor direct reports; collaborate with Sales, Product, and Finance teams; analyze market trends and consumer insights.
Seniority
Senior, hands-on IC with team leadership