Digital Marketing Manager
Core
Manage consumer journey, CRM, website content, and digital activation initiatives across assigned brands to convert strategy into execution and improve consumer experiences.
Role type
Digital Marketing Manager
Builds
Integrated digital campaigns, CRM programs, website content, and activation plans for consumer packaged goods brands.
Domain
Consumer Packaged Goods (CPG) / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, CRM campaign management, website content management, project management, cross-functional coordination, data analysis, audience segmentation, competitive analysis, AI tool utilization
Preferred skills
CPG/retail industry experience, Adobe Experience Manager, Adobe Journey Optimizer, Workfront, generative AI tools
Responsibilities
Develop journey maps and activation plans, manage CRM campaign planning and deployment, coordinate website content roadmaps and updates, build and manage digital marketing calendars, conduct competitive and category analysis, lead project plans and timelines, provide guidance to Associate Manager talent
Seniority
Mid-Senior level, hands-on IC