Digital Marketing Manager
Core
Manage consumer journey, CRM, website content, and digital activation initiatives to convert strategy into execution and improve consumer experiences.
Role type
Digital Marketing Manager
Builds
Integrated digital campaigns, CRM programs, website content, and activation plans for consumer brands.
Domain
Consumer Packaged Goods (CPG) / Digital Marketing
Deliverable
product features
Required skills
Digital campaign management, CRM program planning, website content strategy, project management, cross-functional coordination, data-driven optimization, audience segmentation, competitive analysis, AI tool utilization
Preferred skills
CPG/retail industry experience, Adobe Experience Manager, Adobe Journey Optimizer, Workfront, generative AI tools
Responsibilities
Develop journey maps and activation plans; manage CRM campaign planning and deployment; coordinate website content roadmaps and updates; build and manage digital marketing calendars; conduct competitive and category analysis; lead project plans, timelines, and budgets; provide guidance to Associate Manager talent
Seniority
Mid-Senior, hands-on IC