Marketing Operations Manager
Core
Owns IMS marketing automation platforms and manages campaign execution, lead routing, and agency partnerships to engage customers and partners.
Role type
Marketing Operations Manager
Builds
Marketing automation workflows, campaign assets, and lead management systems
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
Marketing automation platform management, campaign element production, QA and stakeholder approval processes, agency relationship management, contact list management, data reporting and analysis, lead routing management
Preferred skills
None stated
Technologies
Marketing Automation Platforms
Responsibilities
Own IMS portion of marketing automation platforms and integrations, produce and manage campaign elements (events, webinars, newsletters), QA and publish campaign assets, manage agency relationships, scrub and import contact lists, present monthly performance reports, manage lead routing
Seniority
Mid-to-Senior, hands-on IC
