Marketing & MAHE Director CE Iberia
Core
Lead Marketing, Market Access, and Health Economics strategy for the Care Enablement business unit across Spain and Portugal, supporting Critical Care, In-Center, and Home verticals.
Role type
Senior Marketing & Market Access Director
Builds
Medical devices, technical services, and commercial strategies for chronic kidney disease patients
Domain
Healthcare / MedTech / Nephrology
Required skills
Marketing strategy development, Market Access & Health Economics (MAHE), team leadership, stakeholder engagement, health economics initiatives, tender process management, CRM optimization, digital marketing, budget execution
Preferred skills
MBA or PhD, nephrology knowledge, sustainability project leadership
Technologies
MS Office, SAP, CRM platforms
Responsibilities
Define and drive overall Marketing & MAHE strategy for Iberia, lead and develop a high-performing team, develop and implement marketing strategies across all CE business verticals, oversee product positioning and launches, support Sales teams through CRM optimization, drive cross-functional collaboration, develop health economics and value-based healthcare initiatives, monitor performance and market trends
Seniority
Senior, hands-on IC with leadership responsibilities
