Analytics Manager
Core
Own end-to-end measurement of the customer reservation journey across global digital channels, turning funnel data into actions that lift conversion and revenue.
Role type
Manager, eCommerce Analytics
Builds
Executive-ready dashboards, A/B and multivariate test results, global funnel measurement standards
Domain
eCommerce, Vehicle Rental, Digital Marketing
Deliverable
dashboards & analysis
Required skills
Funnel measurement, KPI definition, Conversion diagnosis, A/B testing, Statistical analysis, Data governance, Cross-functional leadership
Preferred skills
Mentoring analysts, Cross-timezone collaboration
Technologies
Web analytics tools, A/B testing platforms, SQL, Dashboarding tools
Responsibilities
Define and maintain standard funnel KPIs (traffic, conversion, drop-off, revenue per visitor), Diagnose conversion changes by market/brand/channel/device, Build executive-ready dashboards, Design and analyze A/B and multivariate tests, Work with Engineering to define tracking requirements and audit data quality, Present findings to senior stakeholders, Mentor analysts
Seniority
Manager, hands-on leadership