Customer Insight & Research Manager
Core
Lead customer insight and research strategy to drive commercial decisions, brand health, and acquisition for Avis Budget Group's EMEA business.
Role type
Senior Customer Insight & Research Manager
Builds
Actionable customer insights, segmentation models, and market intelligence for propositions and campaigns
Domain
Automotive rental / Travel industry
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research, customer segmentation, concept testing, brand tracking, customer journey research, data synthesis, stakeholder influence, agency management
Preferred skills
Competitor intelligence, storytelling, commercial acumen
Technologies
Qualtrics, Tableau, Power BI, Adobe Analytics
Responsibilities
Own the EMEA customer insight roadmap, lead research from question definition to recommendations, develop customer segmentation, combine research with transactional and digital data, lead insight for brand and pricing, build market intelligence, turn evidence into stories for stakeholders, partner with marketing and regional teams, manage research agencies
Seniority
Senior, hands-on IC
