Product Marketing Specialist - Industrial Automation
Core
Create buyer personas, develop go-to-market plans, and produce sales enablement content for AVEVA's PI System industrial operations software.
Role type
Entry-level Product Marketing Specialist
Builds
Digital marketing assets, sales enablement tools, and demand generation campaigns for industrial automation software
Domain
Industrial automation, operations technology, B2B software
Deliverable
product features
Required skills
B2B marketing experience, competitive intelligence research, go-to-market strategy, content creation, cross-functional collaboration
Preferred skills
Operations technology (SCADA, HMI, IIoT), manufacturing/infrastructure industry knowledge, Microsoft Office proficiency
Technologies
PI System, SCADA, HMI, IIoT
Responsibilities
Create buyer personas, develop competitive intelligence, define go-to-market plans, develop customer-focused content, execute demand generation programs, develop sales tools
Seniority
Entry-level, hands-on IC
