Vertical Solutions Marketing Manager
Core
Own product marketing strategy and execution for industry-specific solutions (Healthcare, Government, Hospitality, Retail, Education, Manufacturing) to drive adoption and competitive positioning.
Role type
Senior Product Marketing Manager (Vertical Solutions)
Builds
Industry-specific positioning, messaging, go-to-market plans, and launch execution for AI-driven automation and communications solutions.
Domain
B2B Enterprise Technology (Unified Communications, AI, Healthcare, Public Safety, Retail)
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, vertical/industry marketing, competitive analysis, cross-functional leadership, pricing strategy, content creation, stakeholder influence
Preferred skills
Healthcare or public safety domain expertise, EHR/EMR integration knowledge, mission-critical communications experience, French or German language proficiency
Technologies
Unified Communications (UC), AI-enabled devices, EHR/EMR systems, SaaS, hybrid cloud
Responsibilities
Develop and own solution positioning and messaging frameworks for assigned verticals; Own end-to-end go-to-market planning and execution for vertical solution launches; Lead competitive analysis and maintain battlecards for key vertical competitors; Act as the primary bridge between Product Management, Engineering, and Marketing to translate roadmap into market-ready campaigns; Contribute to pricing and packaging strategy through vertical market insights
Seniority
Senior, hands-on IC