Marketing Manager Lead - Inbound Channels & Personalization
Core
Lead the development, execution, and optimization of personalized digital experiences and inbound channel strategy for Property & Casualty marketing.
Role type
Senior Marketing Manager (Inbound Channels & Personalization)
Builds
Personalized digital experiences, member journeys, and inbound touchpoints across owned channels.
Domain
Insurance / Financial Services / Digital Marketing
Deliverable
product features
Required skills
Inbound channel strategy, Next Best Experience (NBE) and Next Best Action (NBA), personalization, decisioning, A/B testing, performance analytics, stakeholder management, roadmap planning
Preferred skills
Salesforce Personalization, Pega, Customer Data Platforms (CDPs), audience management, identity resolution, lifecycle marketing, mobile app optimization, AI-driven marketing decisioning, predictive modeling
Technologies
Salesforce, Pega, Microsoft Office (Word, Excel, Access)
Responsibilities
Own and evolve the P&C inbound channel marketing strategy; Lead utilization of NBE/NBA and personalization capabilities; Lead A/B testing and test-and-learn programs; Own experience performance reporting and optimization plans.
Seniority
Senior, hands-on IC