Global Marketing Director
Core
Define and execute global marketing strategy, positioning, and messaging for Keonn, a retail technology company specializing in RFID solutions and AI-driven store intelligence.
Role type
Senior B2B marketing director (enterprise technology)
Builds
Global marketing function, brand transformation, demand generation engine, partner co-marketing programs, sales enablement toolkit
Domain
Retail technology, RFID, AI-driven automation, enterprise software/hardware
Deliverable
product features
Required skills
B2B marketing leadership, building marketing divisions, RFID solution marketing, complex hardware/software marketing, product marketing, demand generation, brand positioning, partner ecosystem management, translating technical concepts to business value, leading global teams
Preferred skills
Additional languages beyond English
Technologies
RFID, AI, store intelligence platforms
Responsibilities
Define global marketing strategy and messaging; Lead brand transformation; Drive product marketing and launches; Build partner co-marketing programs; Develop enterprise demand generation and ABM; Lead PR, thought leadership, and analyst relations; Enable sales and customer success; Build and lead global marketing team
Seniority
Senior, hands-on IC with leadership responsibilities
