Marketing Science Specialist
Core
Connect strategy, data, and execution to ensure marketing insights drive action for brand and demand investments in an industrial B2B context.
Role type
Marketing Science Specialist (Strategic Analyst)
Builds
Evidence-based marketing frameworks and decision-making inputs for global brand and demand strategy.
Domain
Industrial manufacturing (B2B) / Marketing Science
Deliverable
dashboards & analysis
Required skills
Marketing science (brand growth, mental availability, effectiveness theory), customer research, brand health measurement, marketing KPI design, campaign performance analysis, segmentation and targeting, strategic thought partnership, trade-off analysis, commercial implication translation
Preferred skills
Matrix organization experience, structured marketing measurement cycles, cross-functional influence
Technologies
None explicitly stated
Responsibilities
Support customer research and brand health measurement frameworks; Design and evolve frameworks for measuring marketing effectiveness; Own the design and interpretation of marketing KPIs linked to business outcomes; Lead analysis of campaign performance and media effectiveness; Support segmentation, targeting, and buyer journey understanding; Act as a strategic thought partner to Brand, Demand, Content, and Sales teams; Enable better decision-making by clarifying trade-offs and scenarios; Support business and finance stakeholders by translating marketing performance into commercial implications.
Seniority
Mid-level, hands-on IC