Global Markets Lead - Global Buyer CRM
Core
Lead strategic vision and operational rhythm for global buyer CRM (email, push, in-product) across eBay's international markets, driving AI-powered personalization and cross-market scaling.
Role type
Senior IC Global Markets Lead (CRM Strategy & AI Transformation)
Builds
Scalable, modular content systems and AI decisioning inputs for personalized buyer engagement.
Domain
E-commerce / Global CRM / AI Transformation
Deliverable
production ML models
Required skills
Multi-market CRM leadership, lifecycle marketing, trigger-based engagement, commercial & analytical acumen, AI & tech literacy, executive influence, team coaching
Preferred skills
Experience with automated decisioning engines, modern content systems
Technologies
AI-powered workflow tools, automated decisioning engines
Responsibilities
Define evidence-based CRM strategies and market prioritization frameworks; Shape AI CRM strategy and decisioning inputs; Drive executive alignment and cross-market reviews; Build and coach a team of Market Leads and Customer Strategists.
Seniority
Senior, hands-on IC with executive-level influence
