Global Markets Lead - Global Buyer CRM
Core
Own strategic vision and operational rhythm for global buyer CRM across email, push, and in-product messaging to drive personalized engagement and revenue growth.
Role type
Senior IC Global Markets Lead (CRM Strategy & AI Transformation)
Builds
Scalable, modular content systems and AI-powered decisioning engines for hyper-personalized customer experiences.
Domain
E-commerce / Global CRM / AI Transformation
Deliverable
production ML models | product features
Required skills
Multi-market CRM leadership, lifecycle marketing, trigger-based engagement, data-backed prioritization, executive influence, cross-functional alignment, team coaching, commercial acumen, AI workflow literacy
Preferred skills
Experience with automated decisioning engines, modern content systems, coaching talent to shift from brief-to-campaign to problem-to-solution mindsets
Technologies
AI-powered workflow tools, automated decisioning engines, modern content systems
Responsibilities
Define and lead evidence-based CRM strategies and regional learning agendas; Shape AI CRM strategy and decisioning inputs; Drive executive alignment and cross-market performance reviews; Build and coach a team of Market Leads and Customer Strategists
Seniority
Senior, hands-on IC with executive-level influence