Principal Analyst, Aggregator & Vertical Search Analytics
Core
Analytics expert for GEICO's presence on vertical search, comparison, and marketplace surfaces, measuring partner performance to drive investment and bidding decisions.
Role type
Principal Analyst, Marketing Analytics
Builds
Partner scorecards, funnel analysis, incrementality studies, automated BI reporting
Domain
Insurance / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, funnel analysis, incrementality measurement, partner economics, BI tools, attribution, forecasting
Preferred skills
Insurance industry experience, Google Ads/Search Ads 360, causal inference methods, cloud platforms (BigQuery/Snowflake), AI tools, team coaching
Technologies
SQL, Python, R, Power BI, BigQuery, Snowflake, Google Ads, Search Ads 360
Responsibilities
Own measurement framework and KPI definitions for partner channels; Analyze full funnel from impression to purchase; Design and run incrementality and test-and-control studies; Evaluate bidding, pricing, and commission structures; Monitor performance and build anomaly detection; Present findings to senior leadership and influence decisions.
Seniority
Principal, hands-on IC with strategic influence
