Director of Marketing Analytics, Performance Marketing
Core
Define analytical vision and strategy for performance marketing, build a team of channel experts, and drive AI-driven decisioning to optimize marketing spend and measurement.
Role type
Director of Marketing Analytics, Performance Marketing
Builds
Performance Marketing Analytics team and enterprise measurement standards
Domain
Insurance / Performance Marketing
Deliverable
production ML models
Required skills
Team leadership, strategic planning, AI integration, causal inference, anomaly detection, stakeholder management, financial fluency, organizational design, hiring, data governance
Preferred skills
Experience in conversion-driven service business, building analytics teams from scratch, using AI tools for decisioning
Technologies
AI tools, automation platforms
Responsibilities
Define analytical vision and standards, build and lead high-performing teams, partner with executive leadership, establish AI usage standards, recruit and develop channel specialists, align with broader performance measurement
Seniority
Director, hands-on IC with team leadership
