Cross-Sell Product Marketing
Core
Build an enterprise growth strategy and measurement foundation to turn single-policy customers into multi-line relationships across auto, property, and specialty insurance.
Role type
Senior Product Marketing Manager (Enterprise Growth & Cross-Sell)
Builds
Enterprise cross-sell strategy, measurement frameworks, and lifecycle marketing triggers for multi-product adoption.
Domain
Insurance (Auto, Property, Specialty) / Growth Marketing
Deliverable
product features
Required skills
Enterprise strategy definition, cross-sell lifecycle marketing, measurement framework design, data-driven trigger implementation, cross-functional partnership, conversion-driven service business experience, AI tool fluency
Preferred skills
Launching net-new marketing functions, insurance/financial services background, CRM platform expertise
Technologies
AI tools (Claude, Copilot), CRM platforms
Responsibilities
Define KPIs and attribution approaches for cross-sell performance, design reporting dashboards, implement data-driven triggers for relevant coverage promotion, partner with product teams to align cross-sell activation across channels, create business plans and briefs for cross-sell growth, audit current cross-sell capabilities and tools
Seniority
Senior, hands-on IC