Senior Digital Marketing Specialist
Core
Plan, execute, and optimize global B2B paid digital advertising campaigns to build awareness, generate qualified demand, and contribute to pipeline growth for audit, risk, compliance, and GRC software.
Role type
Senior performance-driven B2B digital marketing specialist (paid media)
Builds
Global B2B demand generation campaigns across Google Ads, LinkedIn Ads, display, and retargeting
Domain
B2B SaaS / Audit, Risk, Compliance, GRC
Required skills
Paid search, paid social, display, retargeting, account-based marketing, keyword research, audience segmentation, A/B testing, conversion tracking, budget pacing, data analysis, copywriting, project management
Preferred skills
Landing-page optimization, conversion rate optimization, privacy-conscious advertising, experience in audit/risk/compliance/GRC
Technologies
Google Ads, LinkedIn Ads, UTMs, pixels, tag management
Responsibilities
Plan, setup, launch, and optimize paid digital advertising campaigns; Execute campaigns based on strategy and budgets; Conduct keyword research and support paid search execution; Build and refine B2B audiences using job function, seniority, industry, and first-party data; Monitor campaign budgets and pacing; Collaborate with content, creative, and web teams to develop ad assets; Set up and run A/B tests; Implement and maintain campaign tracking; Monitor and report on paid media performance; Analyze results and provide recommendations; Work with regional teams for localized campaigns; Support coordination with media partners and agencies.
Seniority
Senior, hands-on IC
