Product Marketing Specialist
Core
Translates customer, market, and competitive insights into positioning, messaging, and launch materials to support go-to-market strategy.
Role type
Product Marketing Specialist
Builds
Go-to-market plans, positioning, messaging, and launch materials
Domain
Healthcare, Life Sciences, Pharma
Deliverable
product features
Required skills
Market and customer analysis, Data interpretation, Content development, Project coordination, Cross-functional collaboration, Tool proficiency (Office, CRM, Excel, AI, PowerPoint)
Preferred skills
Healthcare, Life Sciences, or Pharma industry experience
Responsibilities
Contribute to go-to-market plans, gather and synthesize market insights, support audience segmentation and personas, draft product positioning and collateral, track marketing metrics, coordinate cross-functional reviews, support sales training and pricing analysis, maintain marketing documentation
Seniority
Mid-level, individual contributor
