Associate Director, Product Marketing
Core
Associate Director of Product Marketing serving as a critical connection point between product, sales, marketing, customer, partner, and business development teams to drive go-to-market strategy and revenue generation.
Role type
Senior IC product marketing leader
Builds
Go-to-market strategies, value-based messaging, buyer personas, and product enablement programs
Domain
B2B technology, EHS, Sustainability, Operational Risk, ESG
Deliverable
product features
Required skills
data analysis, project planning and management, cross-functional relationship building, consensus building leadership, persuasive influence, industry thought leadership
Preferred skills
managing a global team, developing relationships with research analyst communities
Technologies
analytics tools, market research platforms
Responsibilities
Guide and deliver differentiated product positioning and messaging; execute GTM strategies; perform market and competitive research; lead creation of new product/feature messaging; support demand-generation campaigns; enable sales and partner teams; provide thought leadership; build customer advocacy relationships; execute cross-functional projects.
Seniority
Senior, hands-on IC with management responsibilities