Associate Director, Product Marketing
Core
Associate Director of Product Marketing serving as a critical connection point between product, sales, marketing, customer, partner, and business development teams to drive go-to-market strategy and revenue generation.
Role type
Senior IC product marketing leader
Builds
Go-to-market strategies, value-based messaging, buyer personas, and sales enablement programs
Domain
B2B Technology (EHS, Sustainability, Operational Risk, ESG)
Deliverable
product features
Required skills
Product marketing strategy, market and competitive research, cross-functional leadership, data analysis for insights, project planning, relationship building, thought leadership
Preferred skills
Experience in EHS, Sustainability, Operational Risk, or ESG space; managing a global team
Technologies
None stated
Responsibilities
Guide and deliver differentiated product positioning and messaging; support GTM strategy execution; perform market and competitive research; lead creation of new product/feature messaging; support marketing programs for awareness and pipeline; enable sales and partner teams; build customer advocacy relationships; execute cross-functional projects
Seniority
Senior, hands-on IC with management responsibilities
