Associate Director, HCP Non-Personal Promotion (NPP) Marketing - HIV Treatment
Core
Develop and execute insight-driven HCP non-personal promotional strategies and tactics across digital and omnichannel touchpoints to support the launch and post-launch objectives of a groundbreaking HIV therapy.
Role type
Associate Director, HCP Non-Personal Promotion (NPP) Marketing
Builds
Digital and omnichannel promotional campaigns for HIV treatment portfolio
Domain
Pharmaceutical/Biotech, HIV Treatment
Deliverable
product features
Required skills
HCP marketing strategy, omnichannel engagement, digital marketing, regulatory compliance, budget management, agency management, cross-functional collaboration, data analytics, launch planning
Preferred skills
HIV specialty market experience, product launch experience, portfolio environment experience, pharmaceutical/biotech marketing background
Technologies
Digital media platforms, search engines, virtual program platforms, analytics tools
Responsibilities
Develop HCP NPP strategy and omnichannel plans; execute promotional initiatives across websites, email, and digital media; translate brand strategy into channel requirements; manage agency partners; analyze market research and customer insights; manage NPP budgets and timelines; ensure regulatory compliance.
Seniority
Associate Director, strategic execution & team leadership