Senior Product Marketing Manager, Downstream HAI Therapy
Core
Develop downstream marketing strategies and omnichannel campaigns to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs, focusing on increasing physician awareness and accelerating adoption across multidisciplinary care teams.
Role type
Senior Product Marketing Manager (Downstream)
Builds
HCP campaigns, sales tools, and adoption programs for HAI Therapy
Domain
Healthcare / Oncology / Liver Cancer
Deliverable
product features
Required skills
HCP behavior influence, omnichannel campaign execution, physician audience engagement, adoption barrier identification, clinical evidence translation, multidisciplinary stakeholder management, AI fluency
Preferred skills
Data-driven optimization, creative campaign development
Technologies
AI-enabled tools
Responsibilities
Develop and execute downstream marketing strategies to increase HAI Therapy awareness and adoption; Drive physician awareness programs for medical and surgical oncologists; Build programs to expand therapy use across indications in existing HAI centers; Identify practical barriers to adoption including referral patterns and workflow gaps; Create compliant HCP campaigns translating clinical evidence into clear messaging; Partner with Sales to develop account-level growth strategies.
Seniority
Senior, hands-on IC