Director, Marketing Portfolio Strategy
Core
Shape and execute enterprise-level marketing strategies to strengthen brand performance, deepen stakeholder engagement, and improve patient outcomes for life-changing scientific innovations.
Role type
Senior commercial marketing director (pharmaceuticals/biotech)
Builds
Integrated marketing and business strategies, digital omnichannel campaigns, product lifecycle management initiatives
Domain
Pharmaceuticals / Biotechnology / Patient Engagement
Deliverable
product features
Required skills
Strategic leadership, market research translation, brand growth management, digital marketing strategy, budget management, team leadership, cross-functional collaboration
Preferred skills
MBA or advanced scientific degree, pharmaceutical product lifecycle management, Direct-to-Patient marketing, SEO/SEM expertise, advocacy organization experience, social media strategy
Technologies
SEO/SEM, email marketing platforms, web-based detailing tools, analytics platforms, social media management tools
Responsibilities
Develop and execute integrated marketing and business strategies aligned with organizational objectives; Lead initiatives that strengthen brand awareness, advocacy, and customer engagement; Drive performance across websites, SEO/SEM, email campaigns, and emerging digital channels; Manage budgets, resource allocation, and forecasting activities; Lead, coach, and develop high-performing teams while fostering cross-functional collaboration
Seniority
Director, strategic leadership & team management
