Sr Marketing Manager, NPP HCP Marketing
Core
Lead strategy and execution of non-personal promotional (NPP) marketing for GSK oncology brands, focusing on digital media, web, social, and mobile tactics to serve Healthcare Professionals (HCPs) and support patient efforts.
Role type
Senior Individual Contributor Marketing Manager (Oncology)
Builds
Digital marketing campaigns, patient/HCP websites, and innovative NPP tactics for oncology brands.
Domain
Biopharmaceuticals / Oncology
Deliverable
product features
Required skills
NPP marketing strategy, digital media buying, cross-functional leadership, agile execution, data analysis, KPI definition, regulatory compliance (Pharmaceutical Marketing Code)
Preferred skills
MBA, digital marketing proficiency, US healthcare system knowledge, rare disease/hematology-oncology expertise, stakeholder influence
Technologies
Digital marketing platforms, analytics tools, CRM systems, content management systems
Responsibilities
Develop NPP brand strategies and marketing plans; manage external partners for digital delivery; drive strategic resource allocation; analyze data to identify opportunities; ensure adherence to marketing codes.
Seniority
Senior, hands-on IC